About AFTA

Who We Are

AFTA is a Saudi platform that connects entrepreneurs with consultants specializing in accounting, finance, and technology.

The platform empowers small and medium business owners to easily access qualified experts with full transparency.

AFTA provides three flexible ways to request services:

Free Consultation: For simple questions or initial assessments.

Public Request: Sent to all consultants in the relevant field to receive multiple offers.

Private Request: Sent directly to a specific consultant chosen by the client based on their profile and reviews.

Before submitting a request, clients can set an estimated budget to communicate their pricing expectations — helping consultants provide realistic and suitable offers.

The platform also includes a built-in chat system for clients and consultants to discuss details, negotiate, and share files securely before confirming a service.

Our Value Proposition

AFTA offers a fully integrated experience that combines reliable service with accessibility by:

•Providing a secure and easy-to-use digital platform.

•Bringing together a professional community of accountants, financial consultants, and technology experts.

•Managing the client–consultant relationship transparently from request to service completion.

•Empowering business owners to make informed financial decisions based on accurate professional advice.

Our Unique Value

AFTA stands out for its professional and transparent ecosystem that builds trust and ensures quality for both clients and consultants through:

•A real reviews and rating system that allows clients to share their experiences openly, enhancing credibility and service quality.

•A Badge System that highlights each consultant’s activity, credibility, and engagement level on the platform.

•A comprehensive professional profile page for every consultant, showcasing their specialties, experience, client reviews, and credentials — all in one place.

•A simple and intuitive client journey, from registration to service completion and rating.

•A future AI-powered matching system that will automatically connect clients with the most suitable consultants to enhance accuracy and efficiency.

Our Goals

•Empower small and medium enterprises (SMEs) to grow and sustain through access to trusted experts.

•Support digital transformation in financial and accounting services.

•Strengthen the local economy by raising financial and technological awareness.

•Create flexible and continuous work opportunities for professional consultants.

•Promote transparency and accountability within the professional services sector.

Our Vision

To become the leading platform for empowering entrepreneurs and consultants in Saudi Arabia and the Arab world,

and to be a regional reference in professional digital services and innovation.

Our Mission

To provide smart financial and technological solutions that connect experts with entrepreneurs,

building a sustainable business ecosystem based on trust, transparency, and continuous development.